BFW · KW Sonoran Living
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This week in mortgage · start here

The line just moved.

$850,000
The cap on a normal home loan just jumped to $850K. Biggest mortgage news of the year, and it changes the math on your higher-end buyers.
What it means for your client
Under $850K is a normal loan now,
not a jumbo.
Lower rateCheaper than a jumbo
Less downSmaller down payment
Easier yesSimpler to qualify
Same house, same buyer, cheaper and easier money than a month ago.
Who this unlocks

Your call list is already written.

Every buyer you lost or scared off near that price, the ones pushed into a jumbo, the ones who walked because the payment didn't work. The math just changed for them.
Call them today. A real reason to reconnect, not a check-in text.
Rates, in plain English

Around 7.2%, and finally ticking down

Here's the line that makes you look smart:
The Fed's rate is not your mortgage rate.
The Fed's rate is your credit card and car loan. Your mortgage follows inflation. So when the Fed raises rates to fight inflation, mortgages can actually go down.
A Fed hike isn't bad news for your buyer. It can be good news.
Now use it

How to coach it this week

Coach the paymentNot the rate. A buydown moves them off the fence.
Re-open the topUse the $850K news to reconnect near-jumbo buyers.
Feed your databaseReggie's Fall guides, custom, English or Spanish.
Loop Reggie Green for a live scenario, he prices any buyer same-day.
Go do it

Your one move today

Call one buyer or past client near $850K
and tell them the line just moved.
The rate isn't the story this week. The line is. Go make the call.
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